Harris Bank Takes to the Skies:
Corporate Mascot Roars to Life!
Monday, April 14, 2008
Brand reinforcement is an important part of advertising in today's over-saturated marketing arena.Harris Bank took some big steps to promote their brand with a 30-foot replica of their company mascot—Hubert the Lion.
Hubert made his debut as a giant helium balloon on March 15, 2008 at the Chicago St. Patrick's Day Parade, where he performed proudly for thousands of Chicago residents and visitors. The Chicago St. Patrick's Day Parade is also broadcast live on national television.
Inflatable mascots are a great way to increase brand awareness. In addition to the giant helium variety, Dynamic Displays also produces custom cold-air rooftops and inflatable costumes.
www.fabulousinflatables.com
Labels: corporate mascots, harris bank, helium giant, holiday parade, parade balloons
posted by Rebekah A. Thomson at
9:24 AM
1 Comments:
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